By Chriselda Mashaba
Known as the pioneer of #FillUp FNB in South Africa where the international head office of ECG is housed, Prophet Bushiri, President of the Enlightened Christian Gathering (ECG) church is a cut above the rest when is comes to pulling in huge crowds especially because he does it unconventionally.
“No celebrity, no matter how mature their career is, can fill up the 100 O00 seater FNB stadium on their own without marketing their event. It has simply never been done. This is also a big challenge for even the most popular politicians,” said Hungwani Mukwevho, a marketing executive at SMSA.
Prophet Bushiri has a huge following that spans across all 5 continents of the world–with South Africa, Botswana and the USA boasting the highest following according to You Tube location viewership.
The South African government always gets it’s pockets fattened by the influx of tourist; reviving Its dwindled budget as it draws nearer to another budget year with an estimated 1 billion rands in cash.
This budget revival is only from spending on accommodation, food and beverages, transportation, the fuel industry, entertainment and also tourism artefacts during the seven days of attending the last services of the year and also preparing for the cross over event.
Some visit the church as International Visitors and have the church co-ordinating their trips…from transportation to accommodation as well as interprovincial guests who navigate their own paths.
Spending a minimum of 10 thousand USD in a minimum of seven days each, these religious tourists are always a silver lining at the end of any gloomy financial year, and it is all thanks to the world renowned Prophet who is gifted in deliverance, healing, teaching, miracles and especially prophecies.
The FNB stadium management have dubbed Prophet Bushiri’s Africa’s top crowd puller because of the previous major turnups at the Cross over nights themed Lion of Judah, Honey and Angel Gabriel where tickets for all events were sold out within a number of days.
Prophet Bushiri has recently filled the Coca Cola Dome in Randburg with 20 thousand men for the annual Iron men conference while his wife Prophetess Mary Bushiri filled up Gallagher Estate with women. Both events were not advertised but merely announced at church.
Unathi Sonwabile Henama, a journalist had this to say about the ECG Cross Over Services in one of her articles titled ‘Op-Ed: Prophet Bushiri’s Crossover services a boost for local tourism’,
“The sheer number of attendees is a perfect selling and marketing platform, especially for the financial services sector and for the tourism products in Gauteng. Tourism is the ‘new gold’ and it has the potential to diversify the economy of a region. Mining has long lost its shine, as it continues to shed jobs.”
The 2019/2020 cross over service themed The year of God’s open hand will also be held at the calabash shaped FNB stadium and it is safe to say that history will repeat itself. Tickets are expected to be sold out very fast.